JW Kim College of Future Studies · Brand Identity Sheet
Official Mascot · JCFS 2026

Meet Jaff,
the Black Tiger
of Daejeon.

Strong in spirit, generous at heart. Jaff is the official mascot of JW Kim College of Future Studies — a striped Black Tiger cub with pink guardian wings, quietly cheering every student who stacks up.

MASCOT · 01
Jaff — official Black Tiger mascot of JCFS, giving two thumbs up.
▸ file: jaff_official_v1.png
Species
Black Tiger Cub
Signature
Pink Guardian Wings
Heart Tag
JCF Pendant
Gesture
Two Thumbs Up

Character Traits

Four defining traits make Jaff instantly recognizable — no matter the medium, the pose, or the sub-brand skin.

Trait 01 · Attitude
Cool but caring

One eye winked, the other half-open. Silently in your corner, without making a scene about it.

Trait 02 · Gesture
Two thumbs up

Jaff's endorsement gesture. Approval, encouragement, and a quiet "you got this" — all at once.

Trait 03 · Wings
Pink guardian wings

Roughly 60% of body size. Soft pink against the dark striped coat — symbol of protection and lift.

Trait 04 · Heart Tag
JCF pendant

The red heart carries the sub-brand initials. JCF today, WSUBlend or UX tomorrow — one shape, many identities.

The Legend of Beomgol

Jaff's roots trace back to a Daejeon folk tale about tigers — the story behind why a Black Tiger watches over the college.

On the mountain pass connecting Hodong and Daemyeong-dong sits a valley known as Beomgol — "Tiger Valley" — named for a legend still told in Daejeon. A skilled hunter once tracked and caught a mother tiger to treat a sick friend.

The mother's cubs, left behind, refused to leave the den. Rather than abandon them, the hunter moved in and raised the cubs himself, living alongside them in the tiger's own home. Jaff carries that same spirit forward — loyalty over distance, family over solitude.

Design DNA

Jaff's visual language boils down to four colors and two signature marks. Keep the combination — the character stays intact.

Jaff — reference illustration for design DNA.

Charcoal Ink · Body

Base coat with a subtle violet undertone. Tiger stripes rendered one shade lighter.

#1A1520 / #2F2735

Wing Pink · Signature

Soft pink used exclusively for the wings and nose. Never used elsewhere.

#F7B4CC

JCF Red · Heart Pendant

Carries the sub-brand initials. High saturation, works on both light and dark backgrounds.

#D8384A

Paper · Belly & Face

Warm off-white for the belly, face patch, and paws. The X-mark rests on the lower belly.

#FBF6EE

Jaff in Motion

3D-rendered in a holographic studio environment. Same expression, same posture — now rigged for lights, camera, and cheer.

Filenamejaff.mp4
Duration8s loop
Framerate24 fps
CodecH.264
EnvironmentHolographic Studio

The Family

Jaff's DNA re-skins across sub-brands. The species shifts, the world shifts — the eyes, the wings, and the heart pendant carry through.

Skimmer — the WSUBlend variant, a tactical mouse.
WSUBlend

Skimmer · the tactical mouse

A tactical re-imagining of Jaff. Shark-logo VR headset, WSUBlend heart pendant, full dark-mode staging.

Bunny — the UX variant, a black bunny with a neon visor.
UX

Bunny · the UX pilot

Evolved with a neon visor and antenna. Pink wings and heart pendant carry through — matte 3D finish.

Roar with us

Stack Up, Black Tigers!

Jaff's family keeps growing. See the latest mascots, illustrations, and behind-the-scenes work on our Instagram.

Follow @teamthelunchtable